With extensive digital marketing experience, I specialize in website functionality optimization, enhancing user experience (UX/UI), developing engaging content that drives organic traffic, audience engagement, and brand growth. My practice integrates SEO strategy, technical optimization, and content creation to yield measurable outcomes.

Currently, I am working as an SEO Content Writer, curating content with the goal of improvement on organic search visibility. This is achieved by conducting keyword research, content optimization, technical audits, and performance analysis. I implement on-page and off-page SEO strategies, leading to boosted web traffic and enhanced SERP rankings. My responsibilities include periodic SEO reporting, site scanning using tools like Screaming Frog and Google Analytics, and cross-functional work to ensure that all content and digital work advances SEO goals. I also help with content strategy and outreach efforts to get high-quality backlinks and build domain authority.

Previously, I was a Marketing Coordinator at Geneva Financial, where I planned content, collaborated with website design on Elementor and WordPress, and applied SEO best practices that delivered a good web engagement boost. I produced written and visual content for blogs, email campaigns, and quarterly magazines while maintaining brand consistency across all channels.

Before that, I was a Marketing Specialist at Arizona State University, where I assisted in spearheading social media growth, digital marketing campaigns, and event promotions. My efforts contributed to increased student engagement through strategic multimedia content and data-driven marketing programs.